European Union Tourism Trends Report

The new report ‘European Union Tourism Trends’, published by the UNWTO in cooperation with the European Commission, underscores tourism’s major social and economic benefits for 28 countries comprising the European Union (EU).

The European Union Tourism Trends report provides a comprehensive overview of tourism in the European Union and constitutes a tool for policy makers and other tourism stakeholders for developing market strategies and enhancing the knowledge base of the EU Virtual Tourism Observatory. The report is the result of a cooperation agreement between UNWTO and the Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs of the European Commission (DG GROW) and is part of the ‘Enhancing the Understanding of European Tourism’ initiative. The project aims to improve the socio-economic knowledge of the tourism sector, enhance the understanding of European tourism and contribute to economic growth, job creation and the overall competiveness of tourism in Europe. 

 

Download the report

Source: DG GROWTH and UNWTO